Using best-in-class AI risk modelling, account-level insights and unparalleled merchant data, Visa Deep Authorization can help issuers:
With digital fraud growing in scale and sophistication, protecting CNP transactions is more critical than ever for issuers to maintain cardholder confidence and gain top-of-wallet status.
Visa Deep Authorization is a new transaction scoring solution built specifically to help issuers proactively detect CNP fraud — while also improving the customer experience by reducing false declines. It remembers cardholder purchase patterns and analyzes relationships between merchants to better predict fraud and assign a two-digit risk score for CNP transactions so issuers can make more informed authorization decisions.
With better fraud detection, Visa Deep Authorization enables issuers to see potential revenue lifts in:
Decline more potential fraudulent transactions
Prevent disputes by declining more fraudulent transactions upfront
Confidently approve more good transactions
Growing impact of fraud:
higher CNP vs. CP fraud rates in the U.S.2
of U.S. banking customers are more likely to leave their bank after a fraud attack 3
of U.S. millennials are likely to leave their financial institutions if a credit card transaction was mistakenly declined due to suspected fraud4
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