Our research highlights how software providers are best placed to support

Digital card-acceptance is driving efficiency and revenue for small and medium businesses (SMBs) surveyed in Europe:

47%	believe customers spend more

58%	agree it reduces non-payment risks

6-15%

reported increase
in revenue

However, a third of SMBs still don’t accept cards. Of those who do, a third are open to switching payment providers.

SMB expectations are changing

They’re now looking for one-stop-shop solutions and software providers can deliver on this by adding payments to their suite of services.

56%	of SMBs have more than one payment provider
1 in 2	using software products want an all-in-one solution

How Visa can help

	Gain access to our latest research, thought leadership, and insights
	Receive tailored content for merchant service providers
	Get key Visa scheme and network updates to support your merchants
	Tap into product discovery and case studies to aid your decision making

Discover Visa’s latest insights on SMB payment needs

In our latest report, we highlight how digital payments are helping SMBs cope in today’s difficult economic environment. We also explore how their payment needs can be better served, especially by software providers.

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How Visa can help

	Gain access to our latest research, thought leadership, and insights
	Receive tailored content for merchant service providers
	Get key Visa scheme and network updates to support your merchants
	Tap into product discovery and case studies to aid your decision making

Visa commissioned global data and insights firm Dynata to survey 5,563 people in 14 European countries to better understand micro and small merchants in the context of payments. The survey was conducted in November 2022. All statistics mentioned are derived from the results of the survey, except those that are referenced otherwise.

Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.