This report is issued by Visa to provide a gauge of Small Businesses in United States, including recent and current financial performance, future outlook, and strategic priorities. It is based on BizPulse, a periodic study conducted by The Harris Poll in partnership with Visa.
Data in this report is taken from 609 out of 757 Small Business Leaders who were surveyed from November 4-10, 2025. For reporting purposes, “Small Business” is defined as those businesses with fewer than 100 employees, and less than $25M in annual revenue. Respondents are described as “Business Leaders” – this means they are at least senior decision-makers within the business. Responses come from across the United States, and represent a mix of revenue bands, business tenure, industry, etc.
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