Gen Zer’s are shaping cultural norms and becoming a leading economic force

Winning over the Gen Zers in social media, gaming & payments is a Visa Latin America and the Caribbean perspective paper. Gen Z in Latin America and the Caribbean shows an experimental approach to financial management and transactions. They favor using apps and platforms for money transfers and are open to cryptocurrencies. Indeed, 75% regularly use financial activity apps. ¹

Gain exclusive insights about:

• Tips on how to connect with young-adult digital natives in Latin America and the Caribbean

• Important data to understand how Gen Zers are leading the shift towards digital payments

• Relevant information on how this generation spends money in a digital landscape