The Crypto Phenomenon: Consumer Attitudes & Usage, a global research developed by Visa in partnership with Material+.
Regardless the recent volatility of cryptocurrencies, individuals and businesses are eager to learn more about the characteristics and trends of these digital currencies and their role in the payments ecosystem. This research provides a data-driven exploration into the evolving landscape of digital currencies and shows how consumers see it as a way to build wealth and participate in a cultural and financial movement.
In it you’ll find:
Updated details about the types and differences of crypto-aware consumers.
Relevant information about what triggers engagement with cryptocurrency.
Key takeaways on the future of adoption, acceptance and growth.
