The influx of diverse payment options and evolving consumer expectations across Latin America and the Caribbean is challenging the traditional stability that banks have long relied upon. Fintech companies are emerging rapidly, often outshining traditional banks with innovative services. As a result, it has become more challenging for financial institutions to secure and maintain their status as a consumer’s primary financial institution. To navigate this fast-changing landscape, Visa commissioned a comprehensive study, revealing crucial insights for adapting and thriving in this competitive environment.
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