Guide Authentication

Deliver seamless authentication and achieve strong consumer authentication (SCA)

Forget Passwords

eCommerce growth continues to accelerate, but so do fraud rates. Increasing amounts of personal information are available online due to data breaches and stolen credentials — allowing fraud to move upstream. Weak credentials and password re-use have contributed to the increase in account takeover (ATO) fraud and other identity fraud losses. Passwords are no longer enough — and they pose a significant security risk.

Guide Authentication is Visa’s simple and secure authentication solution to the world’s password problem. Powered by FIDO technology, Guide Authentication empowers businesses with faster, more secure login experiences that use biometric data or security keys to authenticate shoppers at checkout.

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