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Understanding the value of commercial card acceptance in Europe

Discover how large European companies perceive the role of card payments in B2B transactions and how commercial cards can be utilised by suppliers to increase revenue and improve financial and operational efficiency. The Visa-commissioned white paper by KoreFusion provides data-driven insights based on a quantitative survey of 840 large European companies, complemented by 10 qualitative in-depth interviews, providing a comprehensive view of the challenges and opportunities, as well as the costs and benefits of card payments from the suppliers' perspective.

Study highlights¹:

Merchants experienced an average uplift of 667 basis points in sales, thanks to commercial card acceptance
33% of surveyed card-accepting merchants who do not accept card payments reported lost sales due to non-acceptance
48% of surveyed merchants in Europe saw a decrease in bad debt or write-offs by adopting card payments
Accepting commercial cards for B2B payments can deliver savings of 50 basis points in third-party financing costs

Read the white paper

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Interested in reading more about how commercial card acceptance can benefit suppliers around the world? Check out the other regional white papers here.

1 - Research was commissioned by Visa and conducted by KoreFusion among 850 large European merchants (>$50M USD turnover) between July and September 2024. The reported benefits are based on data from surveyed merchants at a specific point in time. The study did not collect information on the time required to realize these benefits. Results may vary for individual merchants.