The affluent segment: a growing opportunity

Our latest whitepaper reveals fresh insights on the affluent segment and the opportunity it represents for issuers.

Did you know across Europe, the affluent represent about 20% of the population?

But the traditional idea of affluent individuals is evolving.

79% of affluent premium cardholders are younger than 44 years old.

This younger clientele is driving change in the premium card sector. Issuers need to shape their propositions, ensuring they meet their different and modern expectations.

Today, this market is underpenetrated,representing a huge growth opportunity for issuers.

Our whitepaper reveals:

	Who are modern affluent consumers?
	The opportunity available to issuers.
	The propositions that will entice consumers.
	How Visa is best placed to support.

Download our whitepaper to find out more.

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Our research-backed insights and tailored strategies can help drive your success in this thriving market.