Person reading Visa's Nordic payments white paper on a tablet

Digital maturity and payments: capturing Nordic opportunities

Digital maturity directly impacts customer profitability and engagement, creating significant opportunities for financial institutions to strengthen their market position.

Visa Consulting & Analytics' Nordic Digital Payment Study uncovers essential digital behaviour patterns across Denmark, Finland, Iceland, Norway, and Sweden.

The 2024 analysis reveals striking trends:

•

According to EU statistics, other European markets are gaining ground - Netherlands now leads Europe at 83% basic digital skills, edging ahead of Finland at 82%

•

On average, over one quarter of Nordic consumers remain in low-digital-activity or single-channel payment categories, representing untapped potential

•

Digitally savvy customers generate spending volumes 2x to 11x higher than low-digital-activity users across Nordic countries

•

Strong positive correlation exists between digital channel usage and payment volume across all Nordic countries

These insights reveal strategic opportunities: financial institutions can strategically guide customers toward higher digital maturity, implement data-driven engagement strategies, and capitalise on innovations like EMVCo's Click to Pay solution.

For comprehensive analysis and strategic recommendations, complete the form to access the white paper.

Download the white paper

* Indicates required field

First Name*

Last Name*

Title*

Company*

Business Email Address*

Country/Region*

By checking this box, you agree to receive marketing communications about Visa business products and services. You can unsubscribe at any time. For more information on how Visa collects, uses, and protects your personal information, please review our Global Privacy Notice.