Visa x Datos Insights
white paper: The Future of E-Commerce

The e-commerce industry has been grappling with the contrast between the secure and user-friendly in-store purchasing experience and the fraud-prone, less streamlined online environment. Efforts to bring safety and convenience to e-commerce transactions and close the gap with in-store purchases are beginning to bear fruit. Visa and Datos Insights have teamed up to publish a new white paper that delves into the factors contributing to this disparity and explores the innovative solutions that are bridging the gap.

The Future of E-Commerce: Innovations to Protect and Enrich the Online Channel written by David Mattei of Datos Insights:

• Discover how industry events, such as the adoption of EMV chip cards and data breaches, have contributed to a surge in card-not-present (CNP) fraud losses

• Learn about the initial efforts to contain CNP fraud losses and how aggressive fraud controls led to lower conversion rates, higher false positive rates, and poor online user experiences

• Explore a variety of authentication and fraud prevention solutions to narrow the performance gap between card present (CP) and card-not-present (CNP)