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Understand the creator economy 

Content creators are the entrepreneurs and innovators who are responsible for driving the fast-growing creator economy. As business owners, they need financial solutions that can help them succeed, taking into account the unique ways they operate, fund and monetize their work.¹ 

To help financial institutions understand this growing segment, Visa surveyed over 1,000 creators across five countries.^* The result we share in “Monetized: Visa 2025 Creator Report” reveal strategic opportunities to help creators thrive: 

85%

of respondents are full- or part-time creators making up to $100K a year¹

88%

of respondents expect their business revenue to grow over the next year¹

31%

of respondents said they’re looking for payment flexibility options as a card feature¹

View the report now to learn how creators make money, what their business challenges are and what they are looking for in financial products.

Monetized: Visa 2025 Creator Report

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^*Case studies, comparisons, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa neither makes any warranty or representation as to the completeness or accuracy of the information within this document, nor assumes any liability or responsibility that may result from reliance on such information. The Information contained herein is not intended as investment or legal advice, and readers are encouraged to seek the advice of a competent professional where such advice is required.
¹Monetized: Visa 2025 Creator Report,” 2025 Morning Consult survey of 1,067 content creators across 5 countries globally, commissioned by Visa.