Visa Secure with EMV® 3-D Secure

Learn how Best Buy Canada used Visa Secure with EMV 3DS to improve its customer experience and reduce fraud.

bestbuy case study

Best Buy Canada implemented Visa Secure with EMV 3DS to help improve its online shopping experience after eCommerce volumes surged with the consumer shift to digital in 2020.

A rapid increase in online orders can often lead to increased fraud risks, more manual and secondary order reviews, and increased return shipping costs — while also driving cost increases within a business’ fraud mitigation programs. Best Buy Canada knew they needed a stronger authentication solution to help them mitigate these risks.

Read the Best Buy Canada case study to see how Visa Secure with EMV 3DS achieved a dramatic drop in card-not-present (CNP) fraud while delivering near-frictionless authentication for most transactions.

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