Turning SMB cross-border complexity into a competitive advantage

SMBs are increasingly operating internationally. Digital platforms, global marketplaces, and cross-border supply chains mean international payments are now part of everyday business activity.

However, while SMBs are expanding beyond domestic markets, the payment experiences supporting them have not always kept pace. Cross-border transactions often involve greater complexity, reduced visibility, and additional operational challenges compared with domestic payments.

Visa’s latest research explores how SMBs manage cross-border payments today and where payment providers have the greatest opportunity to improve the experience. By understanding the moments where friction appears. whether paying suppliers, managing subscriptions, funding travel, or running international marketing campaigns, providers can deliver solutions that offer greater transparency, control, and efficiency.

Inside the whitepaper, you’ll discover:

• The evolving role of cross-border payments in everyday SMB operations
• Where SMBs experience the most friction when making international payments
• The key cross-border use cases driving recurring spend
• Opportunities for payment providers to improve visibility, transparency, and control
• How better payment experiences can strengthen customer loyalty and card usage