Authenticating cardholder identity during card-not-present (CNP) transactions is more complex than ever before, yet consumer preference for eCommerce shopping continues to grow. Visa Secure makes CNP authentication simple — reducing friction and helping issuers let the right customers through.

A bank in the Middle East had been using continuous one-time password (OTP) challenges to authenticate customers during CNP transactions. This strategy led to long checkout times, abandoned transactions, and friction leading to customer service calls and complaints.

By applying 3-D Secure Risk-Based Authentication from Visa Secure, the bank improved its authentication strategy by better identifying their cardholders and evaluating each transaction in real-time to determine risk.

Learn how Visa Secure makes CNP authentication simple - reducing friction and helping you let the right customers through.

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