Visa Secure with 3-D Secure

Powering eCommerce with 3-D Secure Risk-Based Authentication from Visa Secure

Authenticating cardholder identity during card-not-present (CNP) transactions is more complex than ever before, yet consumer preference for eCommerce shopping continues to grow.

A Canadian financial institution had been using user IDs and passwords to verify customer identity during online checkout. The friction from this authentication method caused customers to abandon transactions - impacting overall sales.

The issuer needed a seamless, data-led authentication solution that would cause less shopping interruptions while prevent fraud in the growing card-not-present (CNP) channel.

Learn how Visa Secure made CNP authentication simple - reducing friction and helping the issuer let the right customers through.

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