Stablecoins: Reimagining money movement for a digital economy

Stablecoins aren’t just for crypto traders anymore. New research from Visa Business and Economic Insights reveals what’s driving their shift to mainstream consumer payments — and which markets are positioned to lead it.

What the data shows:

Retail-sized stablecoin volume for stablecoins USDC, USDT and PYUSD grew from $0.5B to $69.8B between 2019 and 2025¹ — a 140x increase in six years, with the growth curve steepening.
Heavy social media use correlates strongly with crypto optimism — with digital-native markets positioned for the fastest adoption. Two in five Gen Z active social media users believe cryptocurrencies are the future of online financial transactions.²
Fiat-backed stablecoin purchases on Visa-branded cards outpaced crypto purchases in H2-2025, with average ticket size below $100 (excluding B2B transactions).³

Women in orange sweater looking at mobile phone

The bottom line: The GENIUS Act (July 2025) established the first federal framework for payment stablecoins, removing a key barrier to mainstream integration. The infrastructure is ready. The consumer behavior is already there.

For payments and commerce leaders, the question is no longer whether stablecoins will enter mainstream use — it’s how fast, and which markets will lead.

Read the full analysis from Visa global economists Richard Lung and Weiwen Ng.

Are you ready for stablecoin?

We can also connect you with Visa’s Consulting & Analytics team to learn more about its stablecoin advisory practice—A new global VCA service helping clients develop strategy, assess market fit, and deploy stablecoin capabilities.

Popular offerings in the practice area include:

Training and trends
Stablecoin strategy
Use case identification and go-to-market planning
Pilot planning
Implementation support

To access the report, please complete this form.

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¹The Visa Onchain Analytics Dashboard
²Visa Business and Economic Insights analysis of YouGov Global Profiles (October 2025)
³Visa Business and Economic Insights analysis of VisaNet data