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Resilience & Revenue: What's Driving Small Business Success in 2025

How are some U.S. small businesses turning economic headwinds into momentum? 90% of surveyed owners see significant opportunities ahead. With over three-quarters (77%) projecting revenue growth and the number of businesses describing themselves as "Growing" at its highest point since 2022 (at 46%), the outlook is one of resilient optimism. This forward-thinking mindset is translating into action as many leaders increasingly embrace innovative solutions such as AI to help enhance operations and build for a more successful future.

Unlock the full report to discover the specific strategies some small businesses are using to navigate challenges and seize growth.

Visa U.S. Small Business Pulse

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