SMB Research

By exploring SMBs' business and payment needs, this study sheds light on their adoption of commercial cards, fintech solutions, and credit underwriting/loans. It also offers valuable insights on how to effectively engage them through marketing and communications. These insights will supplement sales materials and playbooks for issuers and aid in developing marketing and messaging content for SMBs.

Topics include:

• A holistic understanding of SMBs' business challenges in a time of Covid and their corresponding payment needs
• Digitalization adoption and challenges, in terms of business operations and payments
• Opportunities for cross border payment solutions and commercial card usage
• SMBs' need for business credit and pain points when accessing credit
• Effective format and channels to engage with SMBs