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Generation Z

An all-in-one guide providing a thorough and nuanced understanding of Gen Zs across 14 AP markets, addressing topics that are crucial for payment brands and financial institutions.

Topics include:

Life goals and challenges
Concerning global factors
Financial goals and circumstances
Products owned & future intention
Credit card ownership; barriers & drivers
Multi-currency card ownership and drivers
Investment product ownership and drivers
Payment modes used
Incidence of BNPL and drivers
Frequency of CoF – online/F2F
E-Wallet top up methods; drivers & barriers for credit card to fund
Crypto
Passion points: shopping, hobbies, gaming, sub-cultures
Brand choice & influencers to perception
Media consumption and content creation

Gen Z decoded: insights from voices in Vietnam

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