Visa

Please select your preferred language

A top-down view of a wooden desk with business professionals working on data analysis.

Generation Z

An all-in-one guide providing a thorough and nuanced understanding of Gen Zs across 14 AP markets, addressing topics that are crucial for payment brands and financial institutions.

Topics include:

Life goals and challenges
Concerning global factors
Financial goals and circumstances
Products owned & future intention
Credit card ownership; barriers & drivers
Multi-currency card ownership and drivers
Investment product ownership and drivers
Payment modes used
Incidence of BNPL and drivers
Frequency of CoF – online/F2F
E-Wallet top up methods; drivers & barriers for credit card to fund
Crypto
Passion points: shopping, hobbies, gaming, sub-cultures
Brand choice & influencers to perception
Media consumption and content creation

An infographic on Gen Z in the Philippines, highlighting their population, values, and behaviors. It covers financial independence, community ties, social media influence, and spending habits.

Please fill in the form to access more information.

First Name*

Last Name*

Title*

Company*

Business Email Address*

Country/Region*

By checking this box, you agree to receive marketing communications about Visa business products and services. You can unsubscribe at any time. For more information on how Visa collects, uses, and protects your personal information, please review our Global Privacy Notice.