What Consumers Value Most: Are Companies Measuring Up?

Consumers across Latin America and the Caribbean are reshaping the definition of value in payments and commerce. Security, convenience, personalization, and trust are no longer competitive advantages — they are expected. Yet even with sustained investment, many organizations still face a fundamental challenge: a disconnect between the experiences they think they are delivering and the ones consumers have.

Our latest report explores how consumers across the region are redefining expectations around payments, trust, and experience — and where businesses must act to close the gap.

What You’ll Learn:

• Differences in needs and expectations across affluent consumers, Gen Z, underserved populations, and SMBs
• Security and fraud protection as top priorities, despite uneven satisfaction
• The impact of friction and poor personalization on trust
• Key focus areas for issuers, merchants, fintech’s, and payment enablers to drive growth