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AP Design Trends

An insightful collection of design foresights and directions in AP, including insights on colors, materials, and finishes, reflecting the latest trends among Gen Zs and Young Millennials.

Topics:

Macro drivers in AP (using the STEEP framework)
6 key consumer trends that are relevant to Gen Zs and young millennials that are driven by the macro drivers
Regional manifestations of each consumer trend (by Oceania, Southeast Asia, North Asia and India)
Design directions that correspond to each consumer trend, including colours, materials, finishing & moodboard to stimulate design inspirations
Top design directions by market is also available in a form of a market summary slide

Markets covered in the research:
14 AP markets - AU, NZ, IN, JP, TW, CN, HK, KR, SG, MY, TH, ID, PH, VN

An insightful collection of design foresights and directions in AP, including insights on colors, materials, and finishes, reflecting the latest trends among Gen Zs and Young Millennials

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